Job Description

• The role will be focused on product management & lifecycles for the dedicated segment (Industrial grade safety equipment). Also will be managing the company associates and customers in a key market segment, developing and implementing solutions to serve applications and other related needs.
• The marketing manager will drive the alignment of market and product considerations and will connect the company brand and values, products, services and value propositions, to create easy to understand go-to-market programs.
• In this role, the marketing manager must serve as the knowledge leader on key products and applications related to the focused product range and/or segment of responsibility.
• Closely collaborate with Regional Sales Team to define and address business development targets within the region to meet the growth and revenue plans (i.e. participation in Regional Sales Meetings, solicit input regarding new Demand Generation and campaign plan requirements, etc.)
• Provide strategic guidance in selection of trade shows, road shows, seminars, conferences, and key-customer presentations for selected target markets.
• Closely work with the global Product Marketing team to understand upcoming product launches or changes and address segment needs and changing requirements.
• Provide insight into competitive activities, market changes and new market opportunities. Stay abreast of market trends and competitive landscape through all available resources (online, trade publications, industry reports).

• Degree in any related field (Business, Marketing or Engineering)
• At least 5 years in Marketing within the Safety market in the region with focus on demand creation
• Experience of managing product lines from support through to outbound marketing to target market segments.
• Ability to work well across different countries
• Prior experience on developing demand creation, product pricing, positioning and lifecycle.
• Experience dealing with building material or heavy machinery product septum.