Job Description

-Industry: FMCG (listed)

-Location: CBD

Seeking an Branding Manager who is able to lead to Lead the transformation from traditional, channel-based marketing to an integrated,

insight-driven communication model. Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth.

*KEYWORDS

• Solid IMC experience
• Beauty/Wellness brands with hands-on 360° campaign execution
• Brand / Marketing Leads from D2C companies

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■Key Responsibilities

• Develop and lead integrated brand and communication strategies across all channels.

• Drive annual brand planning and ensure consistent storytelling from awareness to conversion.

• Optimize A&P investments to strengthen brand equity and performance.

• Lead 360° campaign development across media, content, PR, and in-store touchpoints.

• Ensure unified messaging and seamless execution across Retail, DB, Marketplace, and Digital.

• Improve marketing processes through digital automation and workflow optimization.

• Strengthen asset management, reporting, and performance dashboards to support data-driven decisions.

• Partner with commercial, digital, and customer teams to deliver “one brand voice.”

• Work with regional teams to localize global best practices for the market.

• Lead and coach the Integrated Brand Communications team.

• Manage agencies and partners with clear KPIs and performance standards.

■Qualifications

• 6–10 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.

• Strong experience in brand building, integrated comms, and omnichannel marketing.

• Solid understanding of digital, CRM, and eCommerce environments.

• Team leadership and agency management experience.

• Solid IMC experience

• Beauty/Wellness brands with hands-on 360° campaign execution

• Brand / Marketing Leads from D2C companies

• Experience of driving PR, digital, in-store, and ecommerce activation

• Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth 

For interested applicants, please click “QUICK APPLY”.

We regret to inform that only shortlisted candidates would be notified.

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KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

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